• A bride in a Priscilla Couture custom strapless cream A-line wedding gown with a long veil walks indoors while bridesmaids in colorful dresses stand in the background. The Priscilla Couture logo is visible at the bottom.
  • A bride models a Priscilla Couture custom strapless ivory wedding gown with a sweetheart neckline, structured bodice, and a high thigh slit in a bridal boutique. The dress features a long sheer overskirt and train.
  • A close-up of a bride holding a sheer white organza overlay with white floral line embroidery, used to cover a white strapless gown. The brand name 'PRISCILLA COUTURE' is visible as a watermark at the bottom.
  • A bride in a fitting session wearing a Priscilla Couture custom strapless wedding gown with a long train, standing in a bridal salon with mannequins and other dresses in the background.
  • Priscilla Couture custom fashion illustration sketch showing two views of a strapless A-line gown with a long train, rendered in soft blush and gray washes on a white background, with the text PRISCILLA COUTURE below.
  • A Priscilla Couture custom cream-colored silk dress on a dress form mannequin, pinned at the shoulders and waist. A sheer white organza overlay with a floral line-art design is draped over the shoulder.
  • A voluminous Priscilla Couture custom ivory wedding gown displayed on a dress form in a boutique interior with windows, shelving, and other mannequins. The gown has a fitted bodice, sheer overlay, and a long dramatic train.
  • A bride in a Priscilla Couture custom white strapless gown holds a pair of bright pink pointed-toe heels with oversized bows. Another person in a red embellished dress is partially visible at the left edge.
  • A bride in a Priscilla Couture custom strapless white wedding gown stands by a large window in a modern room, having her back adjusted by a woman in a deep red floral dress. A freestanding bathtub and city skyline are visible in the background.
  • A bride in a Priscilla Couture custom white wedding gown and a groom in a black tuxedo holding hands, standing on a waterfront with a city skyline in the background. The bride holds a large orange and purple floral bouquet.
  • A bride in a Priscilla Couture custom long white wedding gown with a flowing veil and a groom in a black suit walk arm-in-arm along a waterfront promenade, with a city skyline and bridge in the background. The brand name 'PRISCILLA COUTURE' is watermarked at the bottom.
  • A computer monitor showing a Priscilla Couture custom 3D dress rendering, with a bright neon green strapless gown on the left and a gray strapless gown on the right.
  • A 3D avatar of a Priscilla Couture custom white sheer tulle dress with delicate floral embroidery, captured in a dramatic floating pose against a solid black background, with the brand name 'PRISCILLA COUTURE' printed at the bottom.
  • A white strapless wedding gown 3D avatar with a fitted bodice and a voluminous tulle skirt featuring floral lace embroidery, shown against a solid black background with the brand name 'PRISCILLA COUTURE' at the bottom.
  • A 3D avatar of a Priscilla Couture custom white strapless A-line wedding gown with a sheer tulle overskirt and delicate floral lace pattern, displayed against a solid black background with the brand name 'PRISCILLA COUTURE' at the bottom.
  • A digital rendering of a Priscilla Couture custom strapless gown, featuring a structured bodice and a voluminous tulle skirt with delicate floral embroidery and black bird motifs, set against a dark background.
  • Bride in a Priscilla Couture custom wedding gown at a fitting session.
  • Bride in a Priscilla Couture custom wedding gown getting ready.
  • Bride in a Priscilla Couture custom wedding gown with her groom walking by the river. NYC skyline in the background.
  • NYC bride in her Priscilla Couture custom wedding gown with her groom walking by the river. NYC skyline clear in the background.
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Priscilla Couture

Priscilla Couture | Maggie Ball Gown Wedding Dress

$5,500.00 USD
$5,500.00 USD
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The Maggie Ball Gown Wedding Dress

The Maggie Dress is a modern fairytale ball gown wedding dress created for the bride who wants timeless romance expressed through contemporary couture. Dramatic yet light, architectural yet ethereal, Maggie combines the presence of a traditional ball gown with exposed corsetry, translucent layers, personalized artwork, and an unexpected front side slit.

The strapless bodice features a built-in corset with exposed boning and sculptural seam lines that shape and support the body. Its carefully constructed foundation creates definition through the waist while preserving the confidence and comfort required for a full wedding-day celebration.

Layers of silk organza and soft tulle form the voluminous skirt, creating graceful movement without excessive weight. A silk satin duchesse foundation provides structure and subtle luminosity beneath the translucent layers. The skirt flows into a dramatic train, while the front side slit introduces movement and modern sophistication.

Delicate floral motifs add texture and romance, but Maggie’s most distinctive feature is its customizable artwork. Brides may select from existing graphic designs or collaborate with Priscilla Couture to develop an original pattern inspired by their personal vision. This approach transforms the gown into a deeply individual work of couture wedding dress design.

Every Maggie Dress is made to measure through the Priscilla Couture bespoke experience. The design is developed according to the bride’s individual measurements and reviewed through a personalized digital Dress Avatar before production begins.

Wedding Themes & Settings

The Maggie Dress lends itself beautifully to modern fairytale, enchanted garden, artistic, floral, storybook, romantic ballroom, and couture maximalist wedding themes. Its full ball gown silhouette and sweeping train create timeless bridal drama, while exposed corsetry, a front side slit, translucent layers, and personalized artwork introduce a contemporary point of view.

Maggie is especially well suited to castles, historic estates, botanical gardens, art museums, grand ballrooms, luxury hotels, and other architectural venues. Brides may personalize its floral motifs or develop original artwork inspired by their celebration, making the gown particularly meaningful for weddings built around custom illustrations, symbolic flowers, personal stories, or distinctive visual themes.

  • Wedding themes: Modern fairytale, enchanted garden, artistic, floral, storybook romance, formal ballroom, and couture maximalism
  • Ideal settings: Castles, historic estates, botanical gardens, art museums, grand ballrooms, and luxury hotels
  • Suggested seasons: Spring, summer, early autumn, and formal indoor weddings throughout the year
  • Distinctive possibilities: Personalized artwork, symbolic floral motifs, custom patterns, and celebration-inspired graphic details

Explore the structure and movement of a ball gown wedding dress, learn how silk organza, satin duchesse, and tulle shape the gown in the Wedding Dress Fabrics Guide, or discover how original artwork can be developed through the Priscilla Couture bespoke experience.

Product Highlights

  • Made-to-measure couture wedding gown
  • Full ball gown silhouette
  • Strapless corset bodice
  • Exposed boning construction
  • Sculptural bodice lines
  • Front side slit
  • Silk organza layered skirt
  • Silk satin duchesse foundation
  • Soft tulle layers
  • Lightweight construction
  • Floral motif detailing
  • Existing or original graphic artwork options
  • Dramatic train
  • Personalized digital Dress Avatar
  • Created by the Priscilla Couture atelier
  • Worldwide consultations available
  • Made to order

Maggie Dress Materials

The Maggie Dress combines carefully selected wedding dress materials to balance volume, structure, transparency, and movement:

  • Silk organza
  • Silk satin duchesse
  • Soft tulle
  • Couture corsetry components
  • Materials selected for the approved artwork and motif detailing

The final materials may vary according to the bride’s approved artwork and customization selections. Garment-specific cleaning, storage, and care instructions are provided when the completed gown is delivered.

Customization Options

Maggie’s most distinctive customization opportunity is its artwork. Through the custom wedding dress design process, available options include:

  • Custom measurements
  • Selection from existing graphic designs
  • Development of an original personalized pattern
  • Custom artwork placement
  • Floral motif personalization
  • Additional design adjustments discussed during consultation

Every request is evaluated in relation to Maggie’s corset, layered skirt, side slit, train, and overall composition. Customization feasibility is confirmed before design approval and may affect the materials, final investment, and production timeline.

The Maggie Dress Bespoke Process

Maggie is created according to the bride’s individual measurements rather than produced in a standard bridal size. The process begins with a complimentary 45-minute consultation to discuss the gown, artwork possibilities, wedding date, location, and recommended design direction.

When original artwork is requested, its concept, pattern, scale, and placement are developed as part of the design process. The bride reviews the completed design through a personalized digital Dress Avatar before the gown enters production.

Production requires a minimum of 90 days after the final design and personalized digital Dress Avatar have been approved. Consultation, artwork development, material sourcing, and shipping require additional time, so brides should begin the process well before their wedding date.

In-person brides generally require one to four fittings, depending on the final artwork, construction, and selected customizations. Remote brides receive instructions for taking their measurements and review a personalized digital Dress Avatar before production. Remote commissions do not include in-person fitting sessions.

Maggie Dress FAQ

Can the Maggie Dress be customized?

Yes. Every Maggie Dress is made to measure, and its artwork may be personalized according to the bride’s vision. Brides may select from existing graphic designs or collaborate with Priscilla Couture to develop an original pattern.

Additional design adjustments may be discussed during the consultation. Each request is evaluated to ensure it works with Maggie’s corset, layered skirt, side slit, train, and overall silhouette.

Is the Maggie Dress made to measure?

Yes. Every Maggie Dress is created according to the bride’s individual measurements. It is not selected from a standard bridal size and altered afterward.

In-person brides generally attend one to four fittings, depending on the gown’s construction and customization. Remote brides are guided through the measurement process and review a personalized digital Dress Avatar before production begins.

How long does the Maggie Dress take to create?

Production requires a minimum of 90 days after the final design and personalized digital Dress Avatar have been approved. This minimum does not include the consultation, artwork development, material sourcing, or shipping.

Because original artwork may require additional design development, brides should begin the process as early as possible. Rush commissions are considered individually, and additional fees are discussed during the complimentary consultation.

Can I create original artwork for the Maggie Dress?

Yes. Brides may collaborate with Priscilla Couture to develop an original pattern inspired by their vision, story, or preferred aesthetic. The artwork is considered alongside the gown’s silhouette, translucent layers, scale, and movement so it becomes an intentional part of the complete design.

Artwork concepts must be finalized and approved before production. The personalized digital Dress Avatar allows the bride to review the proposed pattern and placement as part of the approval process.

Is the Maggie Dress heavy?

Maggie is designed to feel lightweight despite the volume of its full ball gown skirt. Translucent layers of silk organza and soft tulle create fullness and movement without relying exclusively on dense or heavy materials.

The final weight may vary depending on the approved artwork, train, number of layers, and additional customization.

What is the purpose of the front side slit?

The front side slit introduces a contemporary detail into Maggie’s romantic ball gown silhouette. It also provides greater movement through the skirt and allows the bride to reveal her shoes or create a more dramatic fashion moment in photographs.

The slit is incorporated into the layered construction so it complements the movement and proportions of the gown rather than appearing separate from the design.

What fabrics are used in the Maggie Dress?

Maggie combines silk organza, silk satin duchesse, and soft tulle. The silk satin duchesse foundation provides structure and subtle luminosity, while the silk organza and tulle create volume, transparency, and graceful movement.

Couture corsetry components support the strapless bodice. Additional materials may be selected according to the bride’s approved artwork and motif detailing.

Can I order the Maggie Dress if I live outside Philadelphia?

Yes. Priscilla Couture works with brides throughout the United States and internationally. Remote brides receive measurement guidance and review a personalized digital Dress Avatar before the gown enters production.

The bride is responsible for shipping, insurance, duties, taxes, customs charges, brokerage fees, and other destination expenses.

How should the Maggie Dress be cleaned and stored?

Care depends on the final artwork, materials, corsetry, and layered construction of the completed gown. Silk organza, soft tulle, the structured bodice, and any personalized motifs require careful handling.

Priscilla Couture provides garment-specific cleaning, storage, and maintenance instructions when the gown is delivered. Those instructions should take precedence over general wedding-dress care recommendations.

Explore Related Guides

Commission the Maggie Dress

Begin with a complimentary 45-minute consultation to discuss Maggie’s corset construction, custom artwork possibilities, your measurements, wedding date, location, and recommended next steps. Schedule a Complimentary Consultation.

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